Agent skill · marketing growth · aradotso
marketing-selling-point-generator
AI-powered tool to discover, prioritize, and write compelling product selling points for marketing campaigns
Why this skill is useful
Provides a structured approach to generating and prioritizing product selling points that the AI wouldn't reliably create on its own.
What it needs
Requires node, python installed locally. About 6k tokens when loaded. Last updated 2026-08-05. 8 stars on the source repository.
What this skill does
Marketing Selling Point Generator Skill by ara.so — Marketing Skills collection. Overview Marketing Selling Point Generator is a comprehensive tool designed to help product managers and marketers transform product features into compelling selling points. It uses a three-phase approach: Find (discover selling points), Define (prioritize them), and Write (create persuasive copy). The tool analyzes product attributes, competitive positioning, user feedback, and pain points to generate targeted marketing copy optimized for different platforms and audiences. Installation Core Workflow 1. Find Selling Points (找卖点) Extract potential selling points from various data sources: Competitive Analysis User Feedback Analysis Pain Point Mapping 2. Define Selling Points (定卖点) Prioritize and score discovered selling points: 3. Write Selling Points (写卖点) Generate platform-optimized copy: A/B Testing Variants Configuration Create a config.json file: Load configuration: Complete Example Workflow Common Patterns Pattern 1: Quick Product Description Pattern 2: Multi-Platform Campaign Pattern 3: Competitive Positioning Environment Variables Load in code: Troubleshooting Issue: Generated copy too generic Solution: Provide more specific product data and competitive context Issue: Points don't match target audience Solution: Define detailed audience configuration Issue: Copy doesn't fit platform character limits Solution: Use strict length constraints Issue: Need multilingual support Solution: Specify target language in config Advanced Usage Custom Scoring Weights Batch Processing Export to Marketing Tools
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aradotso/marketing-selling-point-generator