Agent skill · marketing growth · anthropics
sales-brief
Surfaces top and bottom sellers, identifies seasonality patterns, and produces a 2-week content brief to push winners and clear slow movers. Accepts optional lookback window of 30, 60, or 90 days.
Why this skill is useful
Adds a detailed sales analysis and content planning workflow that leverages specific data sources and seasonal insights not typically known to the AI.
What it needs
Requires hubspot, paypal, quickbooks account access. About 2k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Run the sales analysis and content brief. Pull what sold (and what didn't), explain why, and produce a ready-to-use content plan that acts on the data. Parse arguments: --lookback (default: 30d) — 30d, 60d, or 90d lookback window Step 1 — Sales breakdown Using the content-strategy skill workflow for sales analysis: 1. Pull PayPal transactions for the lookback period grouped by item/service/SKU. 2. Pull QuickBooks revenue by product/service category. 3. Rank products by: total revenue, unit volume, and margin (if available in QB). 4. Calculate each product's share of total revenue vs. prior equivalent period. Top sellers: products that grew share or maintained top-3 rank. Bottom sellers: products with declining volume or below 5% of revenue. Step 2 — Seasonality check 1. Compare current period to same period in prior year (if QB history available). 2. Flag any items with a seasonal pattern (e.g., spikes in Q4, slow summers). 3. Note any new products with insufficient history to detect seasonality. Step 3 — Why analysis For each top and bottom seller, explain the likely driver: Price change, promo, new channel, seasonal demand, competitor move Cross-reference with HubSpot campaign activity for the period Note where attribution is inferred vs. confirmed Step 4 — 2-week content brief Produce a ready-to-use content brief: Connector failures If both QuickBooks and PayPal are unreachable, stop — sales analysis requires at least one revenue source. If only one is connected, run from that source and note "QuickBooks not connected — revenue data from PayPal only" (or vice versa). If HubSpot is missing, skip campaign cross-reference in the "why analysis" and note it. Approval gates Never auto-schedule or publish content. The brief is for owner review only. Never create Canva assets automatically — offer to generate them after owner approves the brief. Output Present the sales analysis, then the content brief. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/sales-brief