Agent skill · marketing growth · anthropics
performance-report
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.
Why this skill is useful
Provides a structured template for generating marketing performance reports with specific metrics and analysis that the AI wouldn't reliably generate on its own.
What it needs
Requires marketing-analytics, product-analytics account access. About 12k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Performance Report If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md. Generate a marketing performance report with key metrics, trend analysis, insights, and optimization recommendations. Trigger User runs /performance-report or asks for a marketing report, performance analysis, campaign results, or metrics summary. Inputs 1. Report type — determine which type of report the user needs: Campaign report — performance of a specific campaign Channel report — performance across a specific channel (email, social, paid, SEO, etc.) Content performance — how content pieces are performing Overall marketing report — cross-channel summary (weekly, monthly, quarterly) Custom — user-defined scope 2. Time period — the reporting window (last week, last month, last quarter, custom date range) 3. Data source: If ~~marketing analytics is connected, discover what accounts and platforms are available, then pull performance data automatically If ~~product analytics is connected: pull performance data automatically If not connected: ask the user to provide metrics. Prompt with: "Please paste or share your performance data. I can work with spreadsheets, CSV data, dashboard screenshots described in text, or just the key numbers." 4. Comparison period (optional) — prior period or year-over-year for trend context 5. Stakeholder audience (optional) — who will read this report (executive summary style vs. detailed analyst view) Report Structure 1. Executive Summary 2-3 sentence overview of performance in the period Headline metric with trend direction (up/down/flat vs. prior period) One key win and one area of concern 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/performance-report