Agent skill · writing content · anthropics
guideline-generation
This skill generates, creates, or builds brand voice guidelines from source materials. It should be used when the user asks to "generate brand guidelines", "create a style guide", "extract brand voice", "create guidelines from calls", "consolidate brand materials", "analyze my sales calls for brand voice", "build a brand playbook from documents", "synthesize a voice and tone guide", or uploads brand documents, transcripts, or meeting recordings for brand analysis. Also triggers when the user has a discovery report and wants to convert it into actionable guidelines.
Why this skill is useful
Generates structured brand voice guidelines from diverse sources, providing domain-specific knowledge and synthesis techniques not commonly known.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Guideline Generation Generate comprehensive, LLM-ready brand voice guidelines from any combination of sources — brand documents, sales call transcripts, discovery reports, or direct user input. Transform raw materials into structured, enforceable guidelines with confidence scoring and open questions. Inputs Accept any combination of: Discovery report from the discover-brand skill (structured, pre-triaged) Brand documents uploaded or from connected platforms (PDF, PPTX, DOCX, MD, TXT) Conversation transcripts from Gong, Granola, manual uploads, or Notion meeting notes Direct user input about their brand voice and values When a discovery report is provided, use it as the primary input — sources are already triaged and ranked. Supplement with additional analysis as needed. Generation Workflow 1. Identify and Classify Sources Determine what the user has provided. If no sources are available: Check if a discovery report exists from a previous /brand-voice:discover-brand run Check .claude/brand-voice.local.md for known brand material locations Suggest running discovery first: /brand-voice:discover-brand 2. Process Sources For documents: Delegate to the document-analysis agent for heavy parsing. Extract voice attributes, messaging themes, terminology, tone guidance, and examples. For transcripts: Delegate to the conversation-analysis agent for pattern recognition. Extract implicit voice attributes, successful language patterns, tone by context, and anti-patterns. For discovery reports: Extract pre-triaged sources, conflicts, and gaps. Use the ranked sources directly. 3. Synthesize Into Guidelines Merge all findings into a unified guideline document following the template in references/guideline-template.md. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/guideline-generation