Agent skill · marketing growth · anthropics
email-sequence
Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.
Why this skill is useful
Provides detailed templates and branching logic for email sequences that the AI wouldn't reliably generate on its own.
What it needs
About 6k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Email Sequence If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md. Design and draft complete email sequences with full copy, timing, branching logic, and performance benchmarks for any lifecycle or campaign use case. Trigger User runs /email-sequence or asks to create, design, build, or draft an email sequence, drip campaign, nurture flow, or onboarding series. Inputs Gather the following from the user. If not provided, ask before proceeding: 1. Sequence type — one of: Onboarding Lead nurture Re-engagement Product launch Event follow-up Upgrade/upsell Win-back Educational drip 2. Goal — what the sequence should achieve (e.g., activate new users, convert leads to customers, reduce churn, drive event attendance, upsell to a higher tier) 3. Audience — who receives this sequence, what stage they are at, and any relevant segmentation details (role, industry, behavior triggers, lifecycle stage) 4. Number of emails (optional) — if not specified, recommend a count based on the sequence type using the templates in the Sequence Type Templates section below 5. Timing/cadence preferences (optional) — desired spacing between emails (e.g., "every 3 days", "weekly", "aggressive first week then taper off") 6. Brand voice — if configured in local settings, apply automatically and inform the user. If not configured, ask: "Do you have brand voice guidelines I should follow? If not, I'll use a clear, conversational professional tone." 7. Additional context (optional): Specific offers, discounts, or incentives to include CTAs or landing pages to link to Content assets available (blog posts, case studies, videos, guides) Product features to highlight Competitor differentiators to reference Process 1. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/email-sequence