Agent skill · writing content · anthropics
draft-content
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
Why this skill is useful
Provides detailed templates and SEO recommendations for various marketing content types that the AI wouldn't reliably generate on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Draft Content If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md. Generate marketing content drafts tailored to a specific content type, audience, and brand voice. Trigger User runs /draft-content or asks to draft, write, or create marketing content. Inputs Gather the following from the user. If not provided, ask before proceeding: 1. Content type — one of: Blog post Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook) Email newsletter Landing page copy Press release Case study 2. Topic — the subject or theme of the content 3. Target audience — who this content is for (role, industry, seniority, pain points) 4. Key messages — 2-4 main points or takeaways to communicate 5. Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured) 6. Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs") Brand Voice If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied. If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone." Apply the specified or default tone consistently throughout the draft. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/draft-content