Agent skill · writing content · anthropics
content-creation
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
Why this skill is useful
Codifies specific content structures and best practices for various marketing channels, reducing guesswork for the AI.
What it needs
About 6k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Content Creation Skill Guidelines and frameworks for creating effective marketing content across channels. Content Type Templates Blog Post Structure 1. Headline — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO) 2. Introduction (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword. 3. Body sections (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data. 4. Conclusion (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action. 5. Meta description — under 160 characters, includes primary keyword, compels the click. Social Media Post Structure Hook — first line grabs attention (question, bold statement, number) Body — 2-4 concise points or a short narrative CTA — what should the reader do next (comment, click, share, tag) Hashtags — 3-5 relevant hashtags (platform-dependent) Email Newsletter Structure Subject line — under 50 characters, creates curiosity or states clear value Preview text — complements the subject line, does not repeat it Header/hero — visual anchor and one-line value statement Body sections — 2-3 content blocks, each scannable with a bold intro sentence Primary CTA — one clear action per email Footer — unsubscribe link, company info, social links Landing Page Structure Headline — primary benefit in under 10 words Subheadline — elaborates on the headline with supporting context Hero section — headline, subheadline, primary CTA, supporting image or video Value propositions — 3-4 benefit-driven sections with icons or images Social proof — testimonials, logos, stats, case study snippets Objection handling — FAQ or trust signals Final CTA — repeat the primary call to action Press Release Structure Headline — factual, newsworthy, under 80 characters Subheadline — optional, adds context Date …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/content-creation