Agent skill · research science · anthropics
competitive-intelligence
Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with "competitive intel", "research competitors", "how do we compare to [competitor]", "battlecard for [competitor]", or "what's new with [competitor]".
Why this skill is useful
Generates a detailed interactive HTML battlecard with competitor insights and comparison metrics that the AI wouldn't reliably create on its own.
What it needs
About 6k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Competitive Intelligence Research your competitors extensively and generate an interactive HTML battlecard you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix. How It Works --- Getting Started When you run this skill, I'll ask for context: Required: What company do you work for? (or I'll detect from your email) Who are your main competitors? (1-5 names) Optional: Which competitor do you want to focus on first? Any specific deals where you're competing against them? Pain points you've heard from customers about competitors? If I already have your seller context from a previous session, I'll confirm and skip the questions. --- Connectors (Optional) Connector What It Adds ----------- -------------- CRM Win/loss history against each competitor, deal-level competitor tracking Docs Existing battlecards, product comparison docs, competitive playbooks Chat Internal chat intel (e.g. Slack) — what your team is hearing from the field Transcripts Competitor mentions in customer calls, objections raised No connectors? Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings. --- Output: Interactive HTML Battlecard The skill generates a self-contained HTML file with: 1. Comparison Matrix (Landing View) Overview comparing you vs. all competitors at a glance: Feature comparison grid Pricing comparison Market positioning Win rate indicators (if CRM connected) 2. Competitor Tabs (Click to Expand) Each competitor gets a clickable card that expands to show: Company profile (size, funding, target market) What they sell and how they position Recent releases (last 90 days) Where they win vs. where you win Pricing intelligence Talk tracks for different scenarios Objection handling Landmine questions 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/competitive-intelligence