Agent skill · product strategy · anthropics
competitive-brief
Create a competitive analysis brief for one or more competitors or a feature area. Use when informing product strategy or feature prioritization, building sales battle cards, prepping board or investor materials, or deciding where to differentiate vs. achieve parity.
Why this skill is useful
Provides a structured approach to competitive analysis that includes specific frameworks and templates not commonly found in generic resources.
What it needs
About 9k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Competitive Brief If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md. Create a competitive analysis brief for one or more competitors or a feature area. Usage Workflow 1. Scope the Analysis Ask the user: Competitor(s): Which specific competitor(s) to analyze? Or a feature area to compare across competitors? Focus: Full product comparison, specific feature area, pricing/packaging, go-to-market, or positioning? Context: What decision will this inform? (product strategy, sales enablement, investor/board materials, feature prioritization) 2. Research Via web search: Product pages and feature lists Pricing pages and packaging Recent product launches, blog posts, and changelogs Press coverage and analyst reports Customer reviews and ratings (G2, Capterra, TrustRadius) Job postings (signal of strategic direction) Social media and community discussions If ~~knowledge base is connected: Search for existing competitive analysis documents Find win/loss reports or sales battle cards Pull prior competitive research If ~~chat is connected: Search for competitive mentions in sales or product channels Find recent deal feedback involving competitors 3. Generate the Brief Competitor Overview For each competitor: Company summary: founding, size, funding/revenue if public, target market Product positioning: how they describe themselves, who they target Recent momentum: launches, funding, partnerships, customer wins Feature Comparison Compare capabilities across key areas relevant to the analysis. See Feature Comparison Matrices below for rating scales and matrix templates. Positioning Analysis Analyze how each competitor positions themselves — target customer, category claim, key differentiator, and value proposition. See Positioning Analysis Frameworks below for the positioning statement template and message architecture levels. Strengths and Weaknesses For each competitor: Strengths: Where they genuinely excel. What customers praise. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/competitive-brief--f3c269