Agent skill · research science · anthropics
competitive-brief
Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
Why this skill is useful
Provides structured methodologies and specific sources for conducting competitive analysis that the AI wouldn't reliably generate on its own.
What it needs
About 8k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Competitive Brief If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md. Research competitors and generate a structured competitive analysis comparing positioning, messaging, content strategy, and market presence. Trigger User runs /competitive-brief or asks for a competitive analysis, competitor research, or market comparison. Inputs Gather the following from the user: 1. Competitor name(s) — one or more competitors to analyze (required) 2. Your company/product context (optional but recommended): What you sell and to whom Your positioning or value proposition Key differentiators you want to highlight 3. Focus areas (optional — if not specified, cover all): Messaging and positioning Product and feature comparison Content and thought leadership strategy Recent announcements and news Pricing and packaging (if publicly available) Market presence and audience Research Process For each competitor, research using web search: 1. Company website — homepage messaging, product pages, about page, pricing page 2. Recent news — press releases, funding announcements, product launches, partnerships (last 6 months) 3. Content strategy — blog topics, resource types, social media presence, webinars, podcasts 4. Review sites and comparisons — third-party comparisons, analyst mentions, customer review themes 5. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/competitive-brief