Agent skill · marketing growth · anthropics
competitive-analysis
Framework for building competitive landscape decks — market positioning, competitor deep-dives, comparative analysis, strategic synthesis. Use when the user asks for a competitive landscape, competitor analysis, peer comparison, market positioning assessment, strategic review, or investment memo deck. Also triggers on "who are the competitors to X", "benchmark X against peers", "build a market map", or any request to systematically evaluate competitive dynamics across an industry.
Why this skill is useful
Provides a structured framework for competitive analysis that includes specific methodologies and standards not commonly known.
What it needs
About 8k tokens when loaded. Last updated 2026-08-04. 34,059 stars on the source repository.
What this skill does
Competitive Landscape Mapping Build a complete competitive analysis deck. This is a two-phase process: gather requirements and get outline approval first, then build. Environment check This skill works in both the PowerPoint add-in and chat. Identify which you're in before starting — the mechanics differ, the workflow doesn't: Add-in — the deck is open live; build slides directly into it. Chat — generate a .pptx file (or build into one the user uploaded). Everything below applies in both. Phase 1 — Scope the analysis Competitive analysis means different things to different people. Before any research or slide-building, use askuserquestion to pin down what they actually want. Don't guess — a 20-slide peer benchmarking deck and a 5-slide market map are both "competitive analysis" and take completely different shapes. Gather in one round if you can (the tool takes up to 4 questions): Scope — Single target company with competitors around it? Or multi-company side-by-side with no protagonist? Competitor set — Which companies are in scope? If the user names them, use exactly those. If they say "the usual suspects," propose a set and confirm. Audience and depth — Quick read for someone already in the space, or a full primer? This drives whether you need market sizing, industry economics, and history — or can skip to the comparison. Investment context — Do they need bull/base/bear scenarios and signposts? That's Step 9 below; skip it if this is a strategic review rather than an investment thesis. If they've uploaded an Excel/CSV with competitor data, confirm which columns map to which metrics before you start pulling numbers. Source-file fidelity matters: use values exactly as given, don't recalculate or re-round. Phase 2 — Outline, approve, then build Do not create slides until the outline is approved. Propose slide titles and one-line content notes, present them to the user, get a yes. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/competitive-analysis--18e0f1