Agent skill · marketing growth · anthropics
campaign-plan
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
Why this skill is useful
Generates a structured marketing campaign brief with specific audience targeting, messaging strategies, and content calendars that the AI wouldn't reliably create on its own.
What it needs
About 8k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Campaign Plan If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md. Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Trigger User runs /campaign-plan or asks to plan, design, or build a marketing campaign. Inputs Gather the following from the user. If not provided, ask before proceeding: 1. Campaign goal — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users) 2. Target audience — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage) 3. Timeline — campaign duration and any fixed dates (launch date, event date, seasonal deadline) 4. Budget range — approximate budget or budget tier (optional; if not provided, generate a channel-agnostic plan and note where budget allocation would matter) 5. Additional context (optional): Product or service being promoted Key differentiators or value propositions Previous campaign performance or learnings Brand guidelines or constraints Geographic focus Campaign Brief Structure Generate a campaign brief with the following sections: 1. Campaign Overview Campaign name suggestion One-sentence campaign summary Primary objective with a specific, measurable goal Secondary objectives (if applicable) 2. Target Audience Primary audience segment with description Secondary audience segment (if applicable) Audience pain points and motivations Where they spend time (channels, communities, publications) Buying stage alignment (awareness, consideration, decision) 3. Key Messages Core campaign message (one sentence) 3-4 supporting messages tailored to audience pain points Message variations by channel (if different tones are needed) Proof points or evidence to support each message 4. Channel Strategy Recommend channels based on audience and goal. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/campaign-plan