Agent skill · writing content · anthropics
brand-voice-enforcement
This skill applies brand guidelines to content creation. It should be used when the user asks to "write an email", "draft a proposal", "create a pitch deck", "write a LinkedIn post", "draft a presentation", "write a Slack message", "draft sales content", or any content creation request where brand voice should be applied. Also triggers on "on-brand", "brand voice", "enforce voice", "apply brand guidelines", "brand-aligned content", "write in our voice", "use our brand tone", "make this sound like us", "rewrite this in our tone", or "this doesn't sound on-brand". Not for generating guidelines from scratch (use guideline-generation) or discovering brand materials (use discover-brand).
Why this skill is useful
Adds a structured workflow for applying brand voice to various content types, which the AI wouldn't reliably generate on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-08-07. 23,345 stars on the source repository.
What this skill does
Brand Voice Enforcement Apply existing brand guidelines to all sales and marketing content generation. Load the user's brand guidelines, apply voice constants and tone flexes to the content request, validate output, and explain brand choices. Loading Brand Guidelines Find the user's brand guidelines using this sequence. Stop as soon as you find them: 1. Session context — Check if brand guidelines were generated earlier in this session (via /brand-voice:generate-guidelines). If so, they are already in the conversation. Use them directly. Session-generated guidelines are the freshest and reflect the user's most recent intent. 2. Local guidelines file — Check for .claude/brand-voice-guidelines.md inside the user's working folder. Do NOT use a relative path from the agent's current working directory — in Cowork, the agent runs from a plugin cache directory, not the user's project. Resolve the path relative to the user's working folder. If no working folder is set, skip this step. 3. Ask the user — If none of the above found guidelines, tell the user: "I couldn't find your brand guidelines. You can: Run /brand-voice:discover-brand to find brand materials across your platforms Run /brand-voice:generate-guidelines to create guidelines from documents or transcripts Paste guidelines directly into this chat or point me to a file" Wait for the user to provide guidelines before proceeding. Also read .claude/brand-voice.local.md for enforcement settings (even if guidelines came from another source): strictness: strict balanced flexible always-explain: whether to always explain brand choices Enforcement Workflow 1. Analyze the Content Request Before writing, identify: Content type: email, presentation, proposal, social post, message, etc. Target audience: role, seniority, industry, company stage Key messages needed: which message pillars apply Specific requirements: length, format, tone overrides 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills anthropics/brand-voice-enforcement