Agent skill · data analytics · alirezarezvani
social-media-analyzer
Score social performance: engagement rate, reach, ROI per platform, benchmarks. Load whenever the user asks which platform performs best, if posts are working, or shares social metrics to compare.
Why this skill is useful
Provides specific formulas and benchmarks for calculating engagement rates and ROI that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-08-05. 23,939 stars on the source repository.
What this skill does
Social Media Analyzer Campaign performance analysis with engagement metrics, ROI calculations, and platform benchmarks. --- Table of Contents Analysis Workflow Engagement Metrics ROI Calculation Platform Benchmarks Tools Examples --- Analysis Workflow Analyze social media campaign performance: 1. Validate input data completeness (reach > 0, dates valid) 2. Calculate engagement metrics per post 3. Aggregate campaign-level metrics 4. Calculate ROI if ad spend provided 5. Compare against platform benchmarks 6. Identify top and bottom performers 7. Generate recommendations 8. Validation: Engagement rate < 100%, ROI matches spend data Input Requirements Field Required Description ------- ---------- ------------- platform Yes instagram, facebook, twitter, linkedin, tiktok posts[] Yes Array of post data posts[].likes Yes Like/reaction count posts[].comments Yes Comment count posts[].reach Yes Unique users reached posts[].impressions No Total views posts[].shares No Share/retweet count posts[].saves No Save/bookmark count posts[].clicks No Link clicks totalspend No Ad spend (for ROI) Data Validation Checks Before analysis, verify: [ ] Reach > 0 for all posts (avoid division by zero) [ ] Engagement counts are non-negative [ ] Date range is valid (start < end) [ ] Platform is recognized [ ] Spend > 0 if ROI requested --- Engagement Metrics Engagement Rate Calculation Metric Definitions Metric Formula Interpretation -------- --------- ---------------- Engagement Rate Engagements / Reach × 100 Audience interaction level CTR Clicks / Impressions × 100 Content click appeal Reach Rate Reach / Followers × 100 Content distribution Virality Rate Shares / Impressions × 100 Share-worthiness Save Rate Saves / Reach × 100 Content value Performance Categories Rating Engagement Rate Action -------- ----------------- -------- Excellent > 6% Scale and replicate Good 3-6% Optimize and expand Average 1-3% Test improvements Poor < 1% Analyze and pivot --- ROI Calculation Calculate return on ad …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills alirezarezvani/social-media-analyzer--42fb21