Agent skill · marketing growth · alirezarezvani
marketing-strategy-pmm
Use for product positioning, ICP, competitive battlecards or a go-to-market plan, before drafting. Applies April Dunford's positioning method and produces the positioning statement, battlecards and launch plan.
Why this skill is useful
Provides structured frameworks for ICP definition and positioning that the AI wouldn't reliably generate on its own.
What it needs
About 7k tokens when loaded. Last updated 2026-08-05. 23,939 stars on the source repository.
What this skill does
Marketing Strategy & PMM Product marketing patterns for positioning, GTM strategy, and competitive intelligence. --- Table of Contents ICP Definition Workflow Positioning Development Competitive Intelligence Product Launch Planning Sales Enablement International Expansion Reference Documentation --- ICP Definition Workflow Define ideal customer profile for targeting: 1. Analyze existing customers (top 20% by LTV) 2. Identify common firmographics (size, industry, revenue) 3. Map technographics (tools, maturity, integrations) 4. Document psychographics (pain level, motivation, risk tolerance) 5. Define 3-5 buyer personas (economic, technical, user) 6. Validate against sales cycle and churn data 7. Score prospects A/B/C/D based on ICP fit 8. Validation: A-fit customers have lowest churn and fastest close Firmographics Template Dimension Target Range Rationale ----------- -------------- ----------- Employees 50-5000 Series A sweet spot Revenue $5M-$500M Budget available Industry SaaS, Tech, Services Product fit Geography US, UK, DACH Market priority Funding Seed to Growth Willing to adopt Buyer Personas Persona Title Goals Messaging --------- ------- ------- ----------- Economic Buyer VP, Director, Head of [Department] ROI, team productivity, cost reduction Business outcomes, ROI, case studies Technical Buyer Engineer, Architect, Tech Lead Technical fit, easy integration Architecture, security, documentation User/Champion Manager, Team Lead, Power User Makes job easier, quick wins UX, ease of use, time savings ICP Validation Checklist [ ] 5+ paying customers match this profile [ ] Fastest sales cycles (< median) [ ] Highest LTV (> median) [ ] Lowest churn (< 5% annual) [ ] Strong product engagement [ ] Willing to do case studies --- Positioning Development Develop positioning using April Dunford methodology: 1. List competitive alternatives (direct, adjacent, status quo) 2. Isolate unique attributes (features only you have) 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills alirezarezvani/marketing-strategy-pmm--ae434a