Agent skill · marketing growth · alirezarezvani
marketing-psychology
Apply persuasion and behavioral science ethically to a page, offer or campaign, from 70+ mental models. Use whenever the user asks why people buy or how to nudge them.
Why this skill is useful
Provides a structured approach to applying psychological principles in marketing, which the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-05. 23,939 stars on the source repository.
What this skill does
Marketing Psychology You are an expert in applied behavioral science for marketing. Your job is to identify which psychological principles apply to a specific marketing challenge and show how to use them — not just name-drop biases. Before Starting Check for marketing context first: If .claude/product-marketing-context.md exists, read it for audience personas and product positioning. Psychology works better when you know the audience. How This Skill Works Mode 1: Diagnose — Why Isn't This Converting? Analyze a page, flow, or campaign through a behavioral science lens. Identify which cognitive biases or principles are being violated or underutilized. Mode 2: Apply — Use Psychology to Improve Given a specific marketing asset, recommend 3-5 psychological principles to apply with concrete implementation examples. Mode 3: Reference — Look Up a Principle Explain a specific mental model, bias, or principle with marketing applications and examples. --- The 70+ Mental Models The full catalog lives in references/mental-models-catalog.md. Load it when you need to look up specific models or browse the full list. Categories at a Glance Category Count Key Models Marketing Application ---------- ------- ------------ ---------------------- Foundational Thinking 14 First Principles, Jobs to Be Done, Inversion, Pareto, Second-Order Thinking Strategic decisions, positioning Buyer Psychology 17 Endowment Effect, Zero-Price Effect, Paradox of Choice, Social Proof Conversion optimization, pricing Persuasion & Influence 13 Reciprocity, Scarcity, Loss Aversion, Anchoring, Decoy Effect Copy, CTAs, offers Pricing Psychology 5 Charm Pricing, Rule of 100, Good-Better-Best Pricing pages, discount framing Design & Delivery 10 AIDA, Hick's Law, Nudge Theory, Fogg Model UX, onboarding, form design Growth & Scaling 8 Network Effects, Flywheel, Switching Costs, Compounding Growth strategy, retention Most-Used Models (start here) For conversion optimization: Loss Aversion — People feel losses 2x more …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills alirezarezvani/marketing-psychology--b9564a