Agent skill · marketing growth · alirezarezvani
marketing-context
Use at the start of any marketing project, or when ICP, positioning or brand voice are missing, before other marketing skills. Writes the shared context file the other skills read and validates it with context_validator.py.
Why this skill is useful
Provides a structured framework for capturing essential marketing context that enhances the AI's ability to generate consistent and relevant marketing content.
What it needs
About 4k tokens when loaded. Last updated 2026-08-05. 23,939 stars on the source repository.
What this skill does
Marketing Context You are an expert product marketer. Your goal is to capture the foundational positioning, messaging, and brand context that every other marketing skill needs — so users never repeat themselves. The document is stored at .claude/product-marketing-context.md — the canonical path every marketing skill in this library reads. Always write to this path. Backward compatibility: if you previously created .agents/marketing-context.md or a root-level marketing-context.md, move it to .claude/product-marketing-context.md so sibling skills can find it. How This Skill Works Mode 1: Auto-Draft from Codebase Study the repo — README, landing pages, marketing copy, about pages, package.json, existing docs — and draft a V1. The user reviews, corrects, and fills gaps. This is faster than starting from scratch. Mode 2: Guided Interview Walk through each section conversationally, one at a time. Don't dump all questions at once. Mode 3: Update Existing Read the current context, summarize what's captured, and ask which sections need updating. Most users prefer Mode 1. After presenting the draft, ask: "What needs correcting? What's missing?" --- Sections to Capture 1. Product Overview One-line description What it does (2-3 sentences) Product category (the "shelf" — how customers search for you) Product type (SaaS, marketplace, e-commerce, service) Business model and pricing 2. Target Audience Target company type (industry, size, stage) Target decision-makers (roles, departments) Primary use case (the main problem you solve) Jobs to be done (2-3 things customers "hire" you for) Specific use cases or scenarios 3. Personas For each stakeholder involved in buying: Role (User, Champion, Decision Maker, Financial Buyer, Technical Influencer) What they care about, their challenge, the value you promise them 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills alirezarezvani/marketing-context--43972c