Agent skill · marketing growth · alirezarezvani
launch-strategy
Plan a product or feature launch: readiness score and a phased plan by channel. Use whenever the user is launching soon, planning a Product Hunt day, beta or waitlist, or asks how to launch.
Why this skill is useful
Provides a structured phased launch strategy and readiness scoring tool that the AI wouldn't reliably generate on its own.
What it needs
Requires python3 installed locally. About 3k tokens when loaded. Last updated 2026-08-05. 23,939 stars on the source repository.
What this skill does
Launch Strategy You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users. Before Starting Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- Core Philosophy A launch is a momentum system, not a day. Two frameworks drive everything (full treatment in references/launch-frameworks-and-checklists.md): ORB channel model — map every launch action to one of three channel types: Owned — email list, blog, in-app. You control reach; activate first. Rented — social platforms, communities. Algorithmic reach; you play by their rules. Borrowed — partner audiences, newsletters, podcasts, Product Hunt. Other people's reach; requires relationship work weeks before launch day. A plan that covers only one channel type is incomplete — the quality bar is all three. Phase model — sequence the launch instead of betting on one day: 1. Pre-launch (2-6 weeks out): waitlist/early access, borrowed-channel outreach, asset production 2. Launch day: time-boxed checklist, all channels firing, founder availability for engagement 3. Post-launch (30 days): momentum content — comparison pages, case studies, roundup email, retargeting Tools Tool Invocation Output --- --- --- Readiness scorer python3 scripts/launchreadinessscorer.py --checklist launch.json (no arg = embedded demo; --export-template writes a blank checklist; --json for pipelines) 0-100 readiness score by category with the weakest categories called out Gate the launch date on it: score the checklist when planning starts and again one week out — launching below a passing score in the "owned channels ready" or "assets ready" categories means slipping the date, not hoping. Task-Specific Questions 1. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills alirezarezvani/launch-strategy--21558f