Agent skill · marketing growth · alirezarezvani
content-strategy
Use when deciding what content to create (topics, clusters, a blog or content plan), before listing ideas. Maps topic clusters with topic_cluster_mapper.py and ties each piece to a funnel stage and search demand.
Why this skill is useful
Provides a structured approach to content strategy that includes topic cluster mapping and prioritization based on customer insights and competitive analysis.
What it needs
Requires python3 installed locally. About 4k tokens when loaded. Last updated 2026-08-05. 23,939 stars on the source repository.
What this skill does
Content Strategy You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both. Before Planning Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Business Context What does the company do? Who is the ideal customer? What's the primary goal for content? (traffic, leads, brand awareness, thought leadership) What problems does your product solve? 2. Customer Research What questions do customers ask before buying? What objections come up in sales calls? What topics appear repeatedly in support tickets? What language do customers use to describe their problems? 3. Current State Do you have existing content? What's working? What resources do you have? (writers, budget, time) What content formats can you produce? (written, video, audio) 4. Competitive Landscape Who are your main competitors? What content gaps exist in your market? --- Searchable vs Shareable The core classification decision for every topic: Searchable — people already query this (keyword volume exists). Goal: rank and convert. Format: use-case pages, comparisons, how-tos, hub/spoke clusters. Judged by rankings + organic conversions over 6-12 months. Shareable — nobody searches it yet, but it spreads (original data, contrarian POV, strong narrative). Goal: reach + links + brand. Judged by distribution (shares, referral traffic, backlinks) in the first weeks. Decision rule: if the topic has meaningful search volume AND clear buyer intent → searchable (build it into a cluster). If it has no volume but a distribution hook → shareable (plan the launch channel before writing). If both → searchable structure with a shareable angle (best ROI). If neither → don't write it. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills alirezarezvani/content-strategy--3c0afe