Agent skill · marketing growth · alirezarezvani
competitor-alternatives
Use when creating an 'X vs Y', '[product] alternative' or comparison page, before drafting. Builds the comparison matrix with comparison_matrix_builder.py and picks one of four page formats with a fair, sourced structure.
Why this skill is useful
Provides a structured approach to creating competitor comparison pages that enhances SEO and sales enablement, which the AI might not generate reliably on its own.
What it needs
About 6k tokens when loaded. Last updated 2026-08-05. 23,939 stars on the source repository.
What this skill does
Competitor & Alternative Pages You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively. Initial Assessment Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating competitor pages, understand: 1. Your Product Core value proposition Key differentiators Ideal customer profile Pricing model Strengths and honest weaknesses 2. Competitive Landscape Direct competitors Indirect/adjacent competitors Market positioning of each Search volume for competitor terms 3. Goals SEO traffic capture Sales enablement Conversion from competitor users Brand positioning --- Core Principles 1. Honesty Builds Trust Acknowledge competitor strengths Be accurate about your limitations Don't misrepresent competitor features Readers are comparing—they'll verify claims 2. Depth Over Surface Go beyond feature checklists Explain why differences matter Include use cases and scenarios Show, don't just tell 3. Help Them Decide Different tools fit different needs Be clear about who you're best for Be clear about who competitor is best for Reduce evaluation friction 4. Modular Content Architecture Competitor data should be centralized Updates propagate to all pages Single source of truth per competitor --- Page Formats Format 1: [Competitor] Alternative (Singular) Search intent: User is actively looking to switch from a specific competitor URL pattern: /alternatives/[competitor] or /[competitor]-alternative Target keywords: "[Competitor] alternative", "alternative to [Competitor]", "switch from [Competitor]" Page structure: 1. Why people look for alternatives (validate their pain) 2. Summary: You as the alternative (quick positioning) 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills alirezarezvani/competitor-alternatives--3c474a