Agent skill · alirezarezvani
cmo-review
/cs:cmo-review <plan> — Narrative-first interrogation of positioning, ICP, message house, and channel mix. Use when launching a campaign or repositioning, or when CAC is rising and the one-sentence positioning test fails.
What it needs
About 2k tokens when loaded.
What this skill does
/cs:cmo-review — CMO Forcing Questions Command: /cs:cmo-review <plan> The narrative-first strategist pressure-tests positioning before debating tactics. When to Run Before launching any new campaign Before changing positioning, tagline, or category Before allocating > 10% of marketing budget to a new channel Before a major PR moment (funding announcement, product launch) When pipeline contribution is declining The Six CMO Questions 1. ICP (One Real Person) Name one real person in your ICP. Company, title, what they do daily, what they hate. Persona ≠ ICP. ICP is real. If you can't name one, the ICP isn't sharp enough. 2. JTBD What job is the customer hiring this product to do, and what's the alternative they use today? One sentence the customer would say out loud. "We use spreadsheets" is a valid alternative. So is "we don't." 3. Positioning Statement One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative]. This is the headline. Everything cascades. If it doesn't fit in one sentence, it's not positioning yet. 4. Distribution Channel Where does the customer first hear your name — and is it inbound or outbound at this stage? Name the channel, intent, and the path to first contact. PLG, sales-led, content-led, partnership-led — pick a primary. 5. CAC Payback Per channel: what's CAC, what's payback in months, and is it improving? If a channel's payback is > 18 months, it isn't a channel — it's a hobby. 6. Defensibility of Brand If a well-funded competitor copies your messaging tomorrow, what's still yours? Category position, founder-market fit, customer love, distribution lock — name one. Workflow 1. Run the models: 2. Answer the six questions in writing. 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills alirezarezvani/cmo-review--830865