Agent skill · marketing growth · alirezarezvani
app-store-optimization
Use for any App Store or Google Play listing, keyword, ranking or review question, before writing metadata. Scores the listing with aso_scorer.py and checks keywords, competitors, title and subtitle limits and reviews with its 8 ASO scripts.
Why this skill is useful
Provides a structured approach to keyword research and metadata optimization that enhances app visibility on app stores, which the AI wouldn't reliably generate on its own.
What it needs
About 9k tokens when loaded. Last updated 2026-08-05. 23,939 stars on the source repository.
What this skill does
App Store Optimization (ASO) --- Keyword Research Workflow Discover and evaluate keywords that drive app store visibility. Workflow: Conduct Keyword Research 1. Define target audience and core app functions: Primary use case (what problem does the app solve) Target user demographics Competitive category 2. Generate seed keywords from: App features and benefits User language (not developer terminology) App store autocomplete suggestions 3. Expand keyword list using: Modifiers (free, best, simple) Actions (create, track, organize) Audiences (for students, for teams, for business) 4. Evaluate each keyword: Search volume (estimated monthly searches) Competition (number and quality of ranking apps) Relevance (alignment with app function) 5. Score and prioritize keywords: Primary: Title and keyword field (iOS) Secondary: Subtitle and short description Tertiary: Full description only 6. Map keywords to metadata locations 7. Document keyword strategy for tracking 8. Validation: Keywords scored; placement mapped; no competitor brand names included; no plurals in iOS keyword field Keyword Evaluation Criteria Factor Weight High Score Indicators -------- -------- ---------------------- Relevance 35% Describes core app function Volume 25% 10,000+ monthly searches Competition 25% Top 10 apps have <4.5 avg rating Conversion 15% Transactional intent ("best X app") Keyword Placement Priority Location Search Weight ---------- --------------- App Title Highest Subtitle (iOS) High Keyword Field (iOS) High Short Description (Android) High Full Description Medium See: references/keyword-research-guide.md --- Metadata Optimization Workflow Optimize app store listing elements for search ranking and conversion. Workflow: Optimize App Metadata 1. Audit current metadata against platform limits: Title character count and keyword presence Subtitle/short description usage Keyword field efficiency (iOS) Description keyword density 2. Optimize title following formula: 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills alirezarezvani/app-store-optimization--c15d8b