Agent skill · business finance · aiskillstore
startup-metrics-framework
This skill should be used when the user asks about "key startup metrics", "SaaS metrics", "CAC and LTV", "unit economics", "burn multiple", "rule of 40", "marketplace metrics", or requests guidance on tracking and optimizing business performance metrics.
Why this skill is useful
Provides specific formulas and benchmarks for key startup metrics that the AI wouldn't reliably generate on its own.
What it needs
About 7k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Startup Metrics Framework Comprehensive guide to tracking, calculating, and optimizing key performance metrics for different startup business models from seed through Series A. Overview Track the right metrics at the right stage. Focus on unit economics, growth efficiency, and cash management metrics that matter for fundraising and operational excellence. Universal Startup Metrics Revenue Metrics MRR (Monthly Recurring Revenue) ARR (Annual Recurring Revenue) Growth Rate Target Benchmarks: Seed stage: 15-20% MoM growth Series A: 10-15% MoM growth, 3-5x YoY Series B+: 100%+ YoY (Rule of 40) Unit Economics CAC (Customer Acquisition Cost) Include: Sales salaries, marketing spend, tools, overhead LTV (Lifetime Value) Simplified: LTV:CAC Ratio Benchmarks: LTV:CAC > 3.0 = Healthy LTV:CAC 1.0-3.0 = Needs improvement LTV:CAC < 1.0 = Unsustainable CAC Payback Period Benchmarks: < 12 months = Excellent 12-18 months = Good 24 months = Concerning Cash Efficiency Metrics Burn Rate Negative burn = losing money (typical early-stage) Runway Target: Always maintain 12-18 months runway Burn Multiple Benchmarks: < 1.0 = Exceptional efficiency 1.0-1.5 = Good 1.5-2.0 = Acceptable 2.0 = Inefficient Lower is better (spending less to generate ARR) SaaS Metrics Revenue Composition New MRR New customers × ARPU Expansion MRR Upsells and cross-sells from existing customers Contraction MRR Downgrades from existing customers Churned MRR Lost customers Net New MRR Formula: Retention Metrics Logo Retention Dollar Retention (NDR - Net Dollar Retention) Benchmarks: NDR > 120% = Best-in-class NDR 100-120% = Good NDR < 100% = Needs work Gross Retention Benchmarks: 90% = Excellent 85-90% = Good < 85% = Concerning SaaS-Specific Metrics Magic Number Benchmarks: 0.75 = Efficient, ready to scale 0.5-0.75 = Moderate efficiency < 0.5 = Inefficient, don't scale yet Rule of 40 Benchmarks: 40% = Excellent 20-40% = Acceptable < 20% = Needs improvement Example: 50% growth + (10%) margin = 40% ✓ Quick Ratio Benchma …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/startup-metrics-framework--01bf7e