Agent skill · marketing growth · aiskillstore
social-media-analyzer
Analyzes social media campaign performance across platforms with engagement metrics, ROI calculations, and audience insights for data-driven marketing decisions
Why this skill is useful
Adds executable scripts for calculating engagement metrics and ROI analysis that are not commonly available in public resources.
What it needs
Requires python installed locally. About 2k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Social Media Campaign Analyzer This skill provides comprehensive analysis of social media campaign performance, helping marketing agencies deliver actionable insights to clients. Capabilities Multi-Platform Analysis: Track performance across Facebook, Instagram, Twitter, LinkedIn, TikTok Engagement Metrics: Calculate engagement rate, reach, impressions, click-through rate ROI Analysis: Measure cost per engagement, cost per click, return on ad spend Audience Insights: Analyze demographics, peak engagement times, content performance Trend Detection: Identify high-performing content types and posting patterns Competitive Benchmarking: Compare performance against industry standards Input Requirements Campaign data including: Platform metrics: Likes, comments, shares, saves, clicks Reach data: Impressions, unique reach, follower growth Cost data: Ad spend, campaign budget (for ROI calculations) Content details: Post type (image, video, carousel), posting time, hashtags Time period: Date range for analysis Formats accepted: JSON with structured campaign data CSV exports from social media platforms Text descriptions of key metrics Output Formats Results include: Performance dashboard: Key metrics with trends Engagement analysis: Best and worst performing posts ROI breakdown: Cost efficiency metrics Audience insights: Demographics and behavior patterns Recommendations: Data-driven suggestions for optimization Visual reports: Charts and graphs (Excel/PDF format) How to Use "Analyze this Facebook campaign data and calculate engagement metrics" "What's the ROI on this Instagram ad campaign with $500 spend and 2,000 clicks?" "Compare performance across all social platforms for the last month" Scripts calculatemetrics.py: Core calculation engine for all social media metrics analyzeperformance.py: Performance analysis and recommendation generation Best Practices 1. Ensure data completeness before analysis (missing metrics affect accuracy) 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/social-media-analyzer