Agent skill · marketing growth · aiskillstore

search-term-miner

Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单

Why this skill is useful

Adds specific domain knowledge for mining search terms and generating keyword lists that the AI wouldn't reliably generate on its own.

What it needs

About 4k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.

What this skill does

Search Term Miner Turns a search-terms report into two standing outputs: new keywords/ad-groups harvested from converting queries, and a negative-keyword + n-gram waste list built from queries that spent without converting. It is the recurring mining loop that campaign-architect used to carry as a mode — that skill now owns account structure only, and this skill owns the search-term harvest and negative hygiene. It scores the ROAS S (Spend-efficiency) lever it works on and hands off; it does not compute the final RQS. Quick Start Skill Contract Expected output: a maintenance diff (add / negate / move), a set of harvested keywords/ad-groups from converting queries, a standing negative-keyword list, an n-gram waste report ranking the tokens draining spend without converting, a ROAS S dimension score with notes, and the standard handoff summary. Reads: the exported search-terms report (query, impressions, clicks, cost, conversions, conv. value), the ROAS profile (direct-response prospecting incremental-profit), and the existing ad-group/negative structure from campaign-architect when present. Writes: a user-facing mining diff and reusable summary to memory/ad/search-term-miner/. Promotes: the standing negative-keyword list, harvested keyword themes, the n-gram waste findings, and the S score to memory/hot-cache.md and memory/open-loops.md; propose durable negatives as pending-decision items. Done when: every converting query above the harvest threshold is routed to add / move; every wasted query is negated with a stated match type; the n-gram waste report names its top spend-draining tokens with Measured cost figures; and the ROAS S score is emitted with the typed profile named. Primary next skill: ad-account-auditor to score the full RQS and enforce the veto items. Handoff Summary Emit the standard shape from skill-contract.md §Handoff Summary Format. …

How to use it

Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:

@skills aiskillstore/search-term-miner

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