Agent skill · marketing growth · aiskillstore
schema-markup
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.
Why this skill is useful
Provides specific JSON-LD examples and guidelines for implementing various schema types that the AI wouldn't reliably generate on its own.
What it needs
About 6k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Schema Markup You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search. Initial Assessment Before implementing schema, understand: 1. Page Type What kind of page is this? What's the primary content? What rich results are possible? 2. Current State Any existing schema? Errors in current implementation? Which rich results are already appearing? 3. Goals Which rich results are you targeting? What's the business value? --- Core Principles 1. Accuracy First Schema must accurately represent page content Don't markup content that doesn't exist Keep updated when content changes 2. Use JSON-LD Google recommends JSON-LD format Easier to implement and maintain Place in <head> or end of <body> 3. Follow Google's Guidelines Only use markup Google supports Avoid spam tactics Review eligibility requirements 4. Validate Everything Test before deploying Monitor Search Console Fix errors promptly --- Common Schema Types Organization Use for: Company/brand homepage or about page Required properties: name url Recommended properties: logo sameAs (social profiles) contactPoint WebSite (with SearchAction) Use for: Homepage, enables sitelinks search box Required properties: name url For search box: potentialAction with SearchAction Article / BlogPosting Use for: Blog posts, news articles Required properties: headline image datePublished author Recommended properties: dateModified publisher description mainEntityOfPage Product Use for: Product pages (e-commerce or SaaS) Required properties: name image offers (with price and availability) Recommended properties: description sku brand aggregateRating review SoftwareApplication Use for: SaaS product pages, app landing pages Required properties: name offers (or free indicator) Recommended properties: applicationCategory operatingSystem aggregateRating FAQPage Use for: Pages with frequently asked questions Required propertie …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/schema-markup