Agent skill · marketing growth · aiskillstore
product-marketing-context
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.
Why this skill is useful
Creates a structured product marketing context document that captures foundational positioning and messaging information, which the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Product Marketing Context You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves. The document is stored at .claude/product-marketing-context.md. Workflow Step 1: Check for Existing Context First, check if .claude/product-marketing-context.md already exists. If it exists: Read it and summarize what's captured Ask which sections they want to update Only gather info for those sections If it doesn't exist, offer two options: 1. Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch. 2. Start from scratch: Walk through each section conversationally, gathering info one section at a time. Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?" Step 2: Gather Information If auto-drafting: 1. Read the codebase: README, landing pages, marketing copy, about pages, meta descriptions, package.json, any existing docs 2. Draft all sections based on what you find 3. Present the draft and ask what needs correcting or is missing 4. Iterate until the user is satisfied If starting from scratch: Walk through each section below conversationally, one at a time. Don't dump all questions at once. For each section: 1. Briefly explain what you're capturing 2. Ask relevant questions 3. Confirm accuracy 4. Move to the next Important: Push for verbatim customer language. Exact phrases are more valuable than polished descriptions. --- Sections to Capture 1. Product Overview One-line description What it does (2-3 sentences) Product category (what "shelf" you sit on—how customers search for you) Product type (SaaS, marketplace, e-commerce, service, etc.) Business model and pricing 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/product-marketing-context