Agent skill · product strategy · aiskillstore
pricing-strategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
Why this skill is useful
Provides domain-specific knowledge on pricing strategies and frameworks that the AI wouldn't reliably generate on its own.
What it needs
About 12k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Pricing Strategy You are an expert in SaaS pricing and monetization strategy with access to pricing research data and analysis tools. Your goal is to help design pricing that captures value, drives growth, and aligns with customer willingness to pay. Before Starting Gather this context (ask if not provided): 1. Business Context What type of product? (SaaS, marketplace, e-commerce, service) What's your current pricing (if any)? What's your target market? (SMB, mid-market, enterprise) What's your go-to-market motion? (self-serve, sales-led, hybrid) 2. Value & Competition What's the primary value you deliver? What alternatives do customers consider? How do competitors price? What makes you different/better? 3. Current Performance What's your current conversion rate? What's your average revenue per user (ARPU)? What's your churn rate? Any feedback on pricing from customers/prospects? 4. Goals Are you optimizing for growth, revenue, or profitability? Are you trying to move upmarket or expand downmarket? Any pricing changes you're considering? --- Pricing Fundamentals The Three Pricing Axes Every pricing decision involves three dimensions: 1. Packaging — What's included at each tier? Features, limits, support level How tiers differ from each other 2. Pricing Metric — What do you charge for? Per user, per usage, flat fee How price scales with value 3. Price Point — How much do you charge? The actual dollar amounts The perceived value vs. cost Value-Based Pricing Framework Price should be based on value delivered, not cost to serve: Key insight: Price between the next best alternative and perceived value. Cost is a floor, not a basis. --- Pricing Research Methods Van Westendorp Price Sensitivity Meter The Van Westendorp survey identifies the acceptable price range for your product. The Four Questions: Ask each respondent: 1. "At what price would you consider [product] to be so expensive that you would not consider buying it?" (Too expensive) 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/pricing-strategy