Agent skill · marketing growth · aiskillstore
placement-exclusion-manager
Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target — use audience-segment-builder; not for computing the RQS or issuing the A1 verdict — use ad-account-auditor. 品牌安全/排除位置/否定受众列表
Why this skill is useful
Generates specific brand-safety exclusion lists and evidence files that are tailored to the user's campaign goals, which the AI wouldn't reliably produce on its own.
What it needs
Requires ad-account account access. About 4k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Placement Exclusion Manager Builds the brand-safety and exclusion lists that gate spend before a campaign goes live — placement/site/app/channel exclusions, network opt-outs, and content-suitability and sensitive-topic blocks — then references the audience exclusion set from audience-segment-builder and packages the placements evidence the auditor reads to judge ROAS A1 (brand/placement safety). It hardens where ads are not allowed to run; it does not build the audiences you do target or the audience exclusions themselves, and it does not score the account or issue the A1 verdict. Quick Start Skill Contract Expected output: a placement/network exclusion list (sites, apps, channels, network opt-outs), a content-suitability & sensitive-topic block list, a reference to the audience exclusion set consumed from audience-segment-builder (not re-derived here), a packaged A1 evidence file (placements report + exclusion decisions with rationale), and the standard handoff summary. Reads: account/campaign goal and brand-safety constraints, exported placements report (own data — where ads served / could serve), campaign + search-terms report, and the targeted-audience set from audience-segment-builder when present. Writes: a user-facing exclusion plan, the A1 evidence file, and a reusable summary to memory/ad/placement-exclusion-manager/. Promotes: chosen brand-safety constraints, exclusion decisions, and any missing placements report to memory/hot-cache.md and memory/open-loops.md; propose durable brand-safety rules as pending-decision items (never write decisions.md directly). Done when: placement/network exclusions are specified against a named goal; content-suitability + sensitive-topic blocks are listed; the audience exclusion set is referenced or noted as a dependency; and the A1 evidence file is packaged, or absent placements evidence leaves qualified A1 evidence Unknown and the run NEEDSINPUT. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/placement-exclusion-manager