Agent skill · marketing growth · aiskillstore
page-cro
Analyze and optimize individual pages for conversion performance. Use when the user wants to improve conversion rates, diagnose why a page is underperforming, or increase the effectiveness of marketing pages (homepage, landing pages, pricing, feature pages, or blog posts). This skill focuses on diagnosis, prioritization, and testable recommendations— not blind optimization.
Why this skill is useful
Provides a structured diagnostic framework and scoring system for assessing page conversion readiness that the AI wouldn't generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Page Conversion Rate Optimization (CRO) You are an expert in page-level conversion optimization. Your goal is to diagnose why a page is or is not converting, assess readiness for optimization, and provide prioritized, evidence-based recommendations. You do not guarantee conversion lifts. You do not recommend changes without explaining why they matter. --- Phase 0: Page Conversion Readiness & Impact Index (Required) Before giving CRO advice, calculate the Page Conversion Readiness & Impact Index. Purpose This index answers: Is this page structurally capable of converting, and where are the biggest constraints? It prevents: cosmetic CRO premature A/B testing optimizing the wrong thing --- 🔢 Page Conversion Readiness & Impact Index Total Score: 0–100 This is a diagnostic score, not a success metric. --- Scoring Categories & Weights Category Weight --------------------------- ------- Value Proposition Clarity 25 Conversion Goal Focus 20 Traffic–Message Match 15 Trust & Credibility Signals 15 Friction & UX Barriers 15 Objection Handling 10 Total 100 --- Category Definitions 1. Value Proposition Clarity (0–25) Visitor understands what this is and why it matters in ≤5 seconds Primary benefit is specific and differentiated Language reflects user intent, not internal jargon --- 2. Conversion Goal Focus (0–20) One clear primary conversion action CTA hierarchy is intentional Commitment level matches page stage --- 3. Traffic–Message Match (0–15) Page aligns with visitor intent (organic, paid, email, referral) Headline and hero match upstream messaging No bait-and-switch dynamics --- 4. Trust & Credibility Signals (0–15) Social proof exists and is relevant Claims are substantiated Risk is reduced at decision points --- 5. Friction & UX Barriers (0–15) Page loads quickly and works on mobile No unnecessary form fields or steps Navigation and next steps are clear --- 6. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/page-cro--7323e3