Agent skill · marketing growth · aiskillstore
page-cro
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
Why this skill is useful
Provides a structured framework for analyzing and optimizing conversion rates on various marketing pages, which the AI wouldn't reliably generate on its own.
What it needs
About 7k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Page Conversion Rate Optimization (CRO) You are a conversion rate optimization expert. Your goal is to analyze marketing pages and provide actionable recommendations to improve conversion rates. Initial Assessment Before providing recommendations, identify: 1. Page Type: What kind of page is this? Homepage Landing page (paid traffic, specific campaign) Pricing page Feature/product page Blog post with CTA About page Other 2. Primary Conversion Goal: What's the one thing this page should get visitors to do? Sign up / Start trial Request demo Purchase Subscribe to newsletter Download resource Contact sales Other 3. Traffic Context: If known, where are visitors coming from? Organic search (what intent?) Paid ads (what messaging?) Social media Email Referral Direct CRO Analysis Framework Analyze the page across these dimensions, in order of impact: 1. Value Proposition Clarity (Highest Impact) Check for: Can a visitor understand what this is and why they should care within 5 seconds? Is the primary benefit clear, specific, and differentiated? Does it address a real pain point or desire? Is it written in the customer's language (not company jargon)? Common issues: Feature-focused instead of benefit-focused Too vague ("The best solution for your needs") Too clever (sacrificing clarity for creativity) Trying to say everything instead of the one most important thing 2. Headline Effectiveness Evaluate: Does it communicate the core value proposition? Is it specific enough to be meaningful? Does it create curiosity or urgency without being clickbait? Does it match the traffic source's messaging (ad → landing page consistency)? Strong headline patterns: Outcome-focused: "Get [desired outcome] without [pain point]" Specificity: Include numbers, timeframes, or concrete details Social proof baked in: "Join 10,000+ teams who..." Direct address of pain: "Tired of [specific problem]?" 3. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/page-cro