Agent skill · marketing growth · aiskillstore
marketing-strategy-pmm
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Why this skill is useful
Provides detailed frameworks and methodologies for product marketing and competitive analysis that are specific to Series A B2B SaaS companies.
What it needs
About 12k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Marketing Strategy & Product Marketing Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion. Keywords product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training Role Coverage This skill serves: Product Marketing Manager (PMM) - Positioning, messaging, competitive intel, launches Head of Marketing - Strategy, budget, org design, pipeline targets Head of Growth - Experimentation, activation, retention, growth loops CMO/VP Marketing - Executive strategy, board reporting, team leadership Core KPIs by Role PMM: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth Head of Marketing: Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth Head of Growth: Activation rate, WAU/MAU, conversion rates across funnel, payback period, viral coefficient (PLG) CMO: Revenue growth %, pipeline coverage (3-4x), team productivity, budget efficiency, NPS/brand health Tech Stack Integration HubSpot - CRM, deal tracking, competitive loss analysis, sales enablement content Google Analytics - Product usage, activation funnels, feature adoption Gong/Chorus - Sales call analysis, competitive intelligence, objection tracking Productboard - Feature requests, customer feedback, roadmap prioritization Notion/Confluence - Internal wiki, positioning docs, competitive battlecards --- 1. Strategic Foundation 1.1 Company Strategy Framework (Series A Context) Current State Analysis: Strategic Priorities (in order): 1. Nail positioning - Clear, differentiated value prop 2. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/marketing-strategy-pmm