Agent skill · marketing growth · aiskillstore
lead-magnets
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.
Why this skill is useful
Provides specific strategies and frameworks for creating effective lead magnets that enhance email capture and lead generation.
What it needs
About 7k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Lead Magnets You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption. Before Planning Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Business Context What does the company do? Who is the ideal customer? What problems does your product solve? 2. Current Lead Generation How do you currently capture leads? What lead magnets or offers do you have? What's your current conversion rate on email capture? 3. Content Assets What existing content could be repurposed? (blog posts, guides, data) What expertise can you package? What templates or tools do you use internally? 4. Goals Primary goal: email list growth, lead quality, product education? Target audience stage: awareness, consideration, or decision? Timeline and resource constraints? --- Lead Magnet Principles 1. Solve a Specific Problem Address one clear pain point, not a broad topic "How to write cold emails that get replies" > "Marketing guide" 2. Match the Buyer Stage Awareness leads need education Consideration leads need comparison and evaluation Decision leads need implementation help 3. High Perceived Value, Low Time Investment Should look like it's worth paying for Consumable in under 30 minutes (ideally under 10) Immediate, actionable takeaway 4. Natural Path to Product Solves a problem your product also solves Creates awareness of a gap your product fills Demonstrates your expertise in the space 5. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/lead-magnets