Agent skill · marketing growth · aiskillstore
growth-strategy
Design ethical growth strategies using product-led loops, measurable experiments, and privacy-aware guardrails.
Why this skill is useful
Provides domain-specific knowledge on ethical growth strategies and frameworks that the AI wouldn't reliably generate on its own.
What it needs
About 3k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Growth Strategy Modern growth hacking: loops + product-led growth + disciplined experimentation, under privacy and deliverability constraints. When to Use Designing growth strategy or GTM plans Planning experiments and A/B tests Optimizing activation, retention, or referral flows Building viral/referral loops Reviewing growth tactics for ethics/compliance Core Principle If a "hack" doesn't strengthen a loop or an input metric, it's noise. 1. Growth Model First North Star Metric (NSM) Single metric aligning the whole org Plus input metrics (leading indicators you can move weekly) Avoid vanity metrics Growth Loops > Funnels Loops: Closed systems where outputs feed inputs → compounding growth Funnels: Linear → diminishing returns Common loops: Loop Type Example --------- ----------------------------------------------- Viral User creates → shares → new users UGC/SEO User creates content → indexed → new users find Paid Revenue → reinvest in ads → more revenue Sales Customer → case study → new leads Product-Led Growth (B2B/SaaS) Product itself drives: Acquisition → Activation → Retention → Monetization 2. Instrumentation Event Taxonomy Clean identity resolution: anonymous → user → account Cohort retention tracking Activation milestones defined Incrementality Holdouts / geo splits when attribution is noisy Don't trust last-click blindly Metric Categories Type Examples ---------- --------------------------------------- Core NSM + input metrics Guardrails Churn, spam rate, refunds, latency, NPS 3. Experimentation Engine Intake System Single queue + scoring (RICE/ICE) Weekly cadence Test Definition (Required) [ ] Hypothesis [ ] Target segment [ ] Success metric [ ] Guardrail metrics [ ] Sample size rule [ ] Kill criteria High-ROI Test Areas Onboarding steps Paywall copy Pricing/packaging Referral incentive Landing page variants Lifecycle messages 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/growth-strategy