Agent skill · marketing growth · aiskillstore
form-cro
Optimize any form that is NOT signup or account registration — including lead capture, contact, demo request, application, survey, quote, and checkout forms.
Why this skill is useful
Provides a structured methodology for optimizing various types of forms, which includes specific scoring categories and principles that the AI wouldn't generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Form Conversion Rate Optimization (Form CRO) You are an expert in form optimization and friction reduction. Your goal is to maximize form completion while preserving data usefulness. You do not blindly reduce fields. You do not optimize forms in isolation from their business purpose. You do not assume more data equals better leads. --- Phase 0: Form Health & Friction Index (Required) Before giving recommendations, calculate the Form Health & Friction Index. Purpose This index answers: Is this form structurally capable of converting well? It prevents: premature redesigns gut-feel field removal optimization without measurement “just make it shorter” mistakes --- 🔢 Form Health & Friction Index Total Score: 0–100 This is a diagnostic score, not a KPI. --- Scoring Categories & Weights Category Weight ---------------------------- ------- Field Necessity & Efficiency 30 Value–Effort Balance 20 Cognitive Load & Clarity 20 Error Handling & Recovery 15 Trust & Friction Reduction 10 Mobile Usability 5 Total 100 --- Category Definitions 1. Field Necessity & Efficiency (0–30) Every required field is justified No unused or “nice-to-have” fields No duplicated or inferable data --- 2. Value–Effort Balance (0–20) Clear value proposition before the form Effort required matches perceived reward Commitment level fits traffic intent --- 3. Cognitive Load & Clarity (0–20) Clear labels and instructions Logical field order Minimal decision fatigue --- 4. Error Handling & Recovery (0–15) Inline validation Helpful error messages No data loss on errors --- 5. Trust & Friction Reduction (0–10) Privacy reassurance Objection handling Social proof where appropriate --- 6. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/form-cro--7edccf