Agent skill · marketing growth · aiskillstore
email-sequence
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.
Why this skill is useful
Provides detailed strategies and templates for creating effective email sequences that the AI wouldn't reliably generate on its own.
What it needs
About 12k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Email Sequence Design You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. Initial Assessment Before creating a sequence, understand: 1. Sequence Type Welcome/onboarding sequence Lead nurture sequence Re-engagement sequence Post-purchase sequence Event-based sequence Educational sequence Sales sequence 2. Audience Context Who are they? What triggered them into this sequence? What do they already know/believe? What's their current relationship with you? 3. Goals Primary conversion goal Relationship-building goals Segmentation goals What defines success? --- Core Principles 1. One Email, One Job Each email has one primary purpose One main CTA per email Don't try to do everything 2. Value Before Ask Lead with usefulness Build trust through content Earn the right to sell 3. Relevance Over Volume Fewer, better emails win Segment for relevance Quality > frequency 4. Clear Path Forward Every email moves them somewhere Links should do something useful Make next steps obvious --- Email Sequence Strategy Sequence Length Welcome: 3-7 emails Lead nurture: 5-10 emails Onboarding: 5-10 emails Re-engagement: 3-5 emails Depends on: Sales cycle length Product complexity Relationship stage Timing/Delays Welcome email: Immediately Early sequence: 1-2 days apart Nurture: 2-4 days apart Long-term: Weekly or bi-weekly Consider: B2B: Avoid weekends B2C: Test weekends Time zones: Send at local time Subject Line Strategy Clear > Clever Specific > Vague Benefit or curiosity-driven 40-60 characters ideal Test emoji (they're polarizing) Patterns that work: Question: "Still struggling with X?" How-to: "How to [achieve outcome] in [timeframe]" Number: "3 ways to [benefit]" Direct: "[First name], your [thing] is ready" Story tease: "The mistake I made with [topic]" Preview Text Extends the subject line ~90-140 characters Don't repeat subject line Complete the thought or add intrigue …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/email-sequence