Agent skill · marketing growth · aiskillstore
email-creative-builder
Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score) — use subject-line-lab; not for scoring the email or computing EQS — use email-quality-auditor; not for the multi-step flow — use email-sequence-designer; not for the A/B test plan — use send-experiment-designer. 邮件文案/主题行/邮件创意
Why this skill is useful
Generates tailored email creatives with subject-line variants and body copy that align with specific landing pages and claims, which the AI wouldn't reliably create on its own.
What it needs
About 6k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Email Creative Builder Writes and iterates a single email creative — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alternate — each message-matched to the destination landing page and traced to approved claim wording. This is the build skill that produces the SEND E/D unit (the email analog of paid's ad-creative-builder). It does not score the email, run the D1 veto, or compute the EQS — that is email-quality-auditor — and it does not design the multi-step flow (email-sequence-designer) or the test (send-experiment-designer). Scope guard: this skill builds the creative unit + message-match + claim flags only. It drafts subject-line variants for the creative but does not pre-score or rank them (spam-trigger flags, length/truncation, emoji-count, inbox-preview render) — that is subject-line-lab. It scores no SEND dimension, runs no veto, and does not compute the profile-weighted EQS — email-quality-auditor owns all four vetoes (S1/S2/N1/D1) and the EQS rollup. Quick Start Skill Contract Expected output: one ready-to-send email creative — 3-5 subject-line variants, a preheader, structured body copy, a single primary CTA, and a plain-text alternate — with a per-claim message-match note to the destination URL and any [needs source] flags, plus the standard handoff summary for memory/email/email-creative-builder/. Reads: the offer/topic, destination, email mode, audience/lifecycle stage, existing copy, memory/projections/narrative.json, memory/projections/claims.json, and the live consent/suppression state required by the selected flow. Writes: a user-facing email creative and, with permission, a WARM artifact; unresolved claims become authorized proposal events, never direct ledger edits. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/email-creative-builder