Agent skill · marketing growth · aiskillstore
decision-moment-skill
Map and optimize decision moments across Awareness, Consideration, Conversion, and Retention, then attach specific assets, visuals, and automations to each stage. Use when designing funnels, campaigns, or retention systems.
Why this skill is useful
Provides a structured framework for mapping decision moments that enhances campaign design and optimization.
What it needs
About 1k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Decision Moment Skill Purpose Turn raw offers and services into structured decision-moment maps that tell us exactly: Where a prospect is in their journey What they need to see/feel/understand next Which asset (page, email, video, social post) should be delivered Outputs For each client/campaign: 1. Journey Map Awareness → Problem Aware → Solution Aware → Provider Aware → Purchase → Retention 2. Decision Moments Each moment contains: Problem statement Blocking objection(s) Required proof Recommended asset type Link to asset in socialassets or page route 3. Execution Map Which channel carries which moment (email, ad, social, landing page) Data Structures (DB) decisionmomentmaps table to hold the overall map decisionassets table to join moments to specific assets When to Use After Social Playbook creation When designing onboarding journeys When improving conversion on an existing flow Constraints Always align with the No-Bluff protocol and verified value propositions. Decision Moment Framework Stage 1: Awareness "I have a problem but don't know what to call it" Asset types: Educational content, social posts, blog articles Goal: Get attention, define the problem Stage 2: Consideration "I know the problem, exploring solutions" Asset types: Comparison guides, case studies, how-to videos Goal: Position as the best solution Stage 3: Conversion "Ready to buy, need final push" Asset types: Demos, trials, testimonials, pricing pages Goal: Remove final objections, close deal Stage 4: Retention "Customer, keep them happy and growing" Asset types: Onboarding, tutorials, upsells, check-ins Goal: Maximize lifetime value
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/decision-moment-skill