Agent skill · writing content · aiskillstore
copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.
Why this skill is useful
Provides specific guidelines and principles for writing persuasive marketing copy that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. Before Writing Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Page Purpose What type of page? (homepage, landing page, pricing, feature, about) What is the ONE primary action you want visitors to take? 2. Audience Who is the ideal customer? What problem are they trying to solve? What objections or hesitations do they have? What language do they use to describe their problem? 3. Product/Offer What are you selling or offering? What makes it different from alternatives? What's the key transformation or outcome? Any proof points (numbers, testimonials, case studies)? 4. Context Where is traffic coming from? (ads, organic, email) What do visitors already know before arriving? --- Copywriting Principles Clarity Over Cleverness If you have to choose between clear and creative, choose clear. Benefits Over Features Features: What it does. Benefits: What that means for the customer. Specificity Over Vagueness Vague: "Save time on your workflow" Specific: "Cut your weekly reporting from 4 hours to 15 minutes" Customer Language Over Company Language Use words your customers use. Mirror voice-of-customer from reviews, interviews, support tickets. One Idea Per Section Each section should advance one argument. Build a logical flow down the page. --- Writing Style Rules Core Principles 1. Simple over complex — "Use" not "utilize," "help" not "facilitate" 2. Specific over vague — Avoid "streamline," "optimize," "innovative" 3. Active over passive — "We generate reports" not "Reports are generated" 4. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/copywriting