Agent skill · marketing growth · aiskillstore
conversion-signal-qa
Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2 — that is a scored veto in ad-account-auditor; not for account structure — use campaign-architect. 付费广告转化追踪QA/UTM规范/跨平台去重
Why this skill is useful
Provides a detailed pre-launch checklist and UTM/event-spec builder for conversion tracking that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Conversion Signal QA Pre-flight QA of the measurement plumbing behind paid ads — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — delivered as a tracking pre-flight checklist plus a UTM/event-spec builder. Scope line: this skill BUILDS and FIXES the signal pre-flight so the data is trustworthy; it does NOT score the ROAS R1/R2 vetoes — ad-account-auditor judges those as scored red lines. It is the R1/R2 prerequisite, not the verdict. It is also not the standing monthly de-dup / incrementality reconciliation — that is attribution-reconciler. Here you only gate that a dedup rule and aligned attribution windows exist pre-launch; the actual order-ID matching, double-count quantification, and incrementality read happen in attribution-reconciler. Quick Start Skill Contract Expected output: a tracking pre-flight checklist (pass/fail/needs-input per item), a UTM/event-spec builder block (naming convention + the conversion-event spec table), cross-platform dedup + attribution-window alignment notes, offline/iOS-ATT modeled-gap flags, and the standard handoff summary. Reads: site/account topic and platforms; the user's own GA4 Conversions report export and Traffic-acquisition (source/medium) export; one manual test conversion the user performs (NOT pixel/tag-manager API access). Writes: a user-facing pre-flight report plus a reusable UTM/event spec to memory/ad/conversion-signal-qa/. Promotes: signal-integrity blockers (events not firing, UTM gaps, dedup/window mismatch, missing test conversion) and the UTM/event spec to memory/hot-cache.md and memory/open-loops.md. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/conversion-signal-qa