Agent skill · writing content · aiskillstore
conversion-copywriting
Generate conversion-optimized page copy using VOC research, competitor insights, and proven structures. Use when creating or revising landing pages, service pages, or marketing content.
Why this skill is useful
Provides a structured approach to creating conversion-optimized copy that incorporates VOC research and competitor insights, which the AI may not generate effectively on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Conversion Copywriting Skill Purpose Generate copy that converts visitors into customers by speaking their language with verified claims. CRITICAL PRINCIPLES (Non-Negotiable) 1. UNIQUE - No Plagiarism Every piece of content must be original. The verification system checks for: Common marketing phrases used verbatim Template-like language Generic claims without specifics Requirement: 95%+ uniqueness score 2. VERIFIABLE - 100% Backed Claims Every claim must be traceable to: Business Consistency Master (NAP, licenses, credentials) VOC Research (customer quotes) Public records (ABN, awards) Requirement: Zero unverifiable credential claims 3. AUTHENTIC - Real Customer Voice All "customer language" must come from: Actual VOC research quotes Real testimonials with permission Documented support interactions Section Structure (Proven) Homepage Services Page About Page Tone & Voice Guidelines Conversational (Default) Write like you're talking to a friend who needs help. Use "you" and "we" Short sentences Active voice Questions okay Professional For B2B, legal, medical, finance. More formal language Industry terminology (explained) Data-driven claims Friendly For consumer services. Warm and approachable Empathetic language Personal touches BANNED Phrases (Never Use) Jargon Replacements Verification Process Before Publishing 1. Extract all claims from copy 2. Cross-reference with Consistency Master 3. Verify statistics have sources 4. Check credential claims against licenses 5. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/conversion-copywriting