Agent skill · marketing growth · aiskillstore
content-strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.
Why this skill is useful
Provides a structured approach to content strategy that includes specific frameworks and methodologies for planning and creating content.
What it needs
About 7k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Content Strategy You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both. Before Planning Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Business Context What does the company do? Who is the ideal customer? What's the primary goal for content? (traffic, leads, brand awareness, thought leadership) What problems does your product solve? 2. Customer Research What questions do customers ask before buying? What objections come up in sales calls? What topics appear repeatedly in support tickets? What language do customers use to describe their problems? 3. Current State Do you have existing content? What's working? What resources do you have? (writers, budget, time) What content formats can you produce? (written, video, audio) 4. Competitive Landscape Who are your main competitors? What content gaps exist in your market? --- Searchable vs Shareable Every piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation. Searchable content captures existing demand. Optimized for people actively looking for answers. Shareable content creates demand. Spreads ideas and gets people talking. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/content-strategy