Agent skill · marketing growth · aiskillstore
competitor-analysis
Analyze competitor website structures, messaging patterns, and unique features. Use when researching competition, identifying gaps, or informing content strategy.
Why this skill is useful
Provides a structured framework for analyzing competitor websites, identifying unique features and messaging patterns that the AI wouldn't reliably generate on its own.
What it needs
About 2k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Competitor Analysis Skill Purpose Analyze top competitors page-by-page to understand their structure, messaging, and features for gap analysis. Analysis Framework Pages to Analyze 1. Homepage - First impression, main value prop 2. About - Story, team, credentials 3. Services/Products - Offering structure 4. Pricing - Pricing model and presentation 5. Contact - Conversion points 6. Blog/Resources - Content strategy Per-Page Breakdown For each page, extract: 1. Section Structure Order of sections from top to bottom: Hero Problem statement Value propositions Social proof Process/How it works Pricing teaser FAQ CTA 2. Headlines & Subheadlines Capture the exact wording used: Main headlines Section headlines Supporting copy 3. Trust Signals What builds credibility: Review counts Star ratings Certifications Logos (clients, partners) Awards Guarantees 4. CTAs Call-to-action patterns: Button text Placement Urgency language Form fields 5. Unique Features What they have that others don't: Interactive tools Calculators Chat widgets Video content Custom features Competitor Ranking National Leader Highest authority sites Largest market share Reference for industry best practices Regional Top Strong in specific markets May have niche advantages Local Competitor Direct competition in service area Similar size and offering Emerging New entrants with interesting approaches Potential disruptors Gap Analysis Output After analyzing competitors, identify: 1. Missing Features - What do they have that we don't? 2. Missing Trust Signals - What credibility markers are we lacking? 3. Messaging Gaps - What are they saying that we're not? 4. Recommendations - Prioritized action items When to Use Before website redesign When entering new market For quarterly competitive review Before pricing changes When creating new pages Integration Points src/lib/agents/competitor-analyzer.ts - Main agent competitoranalysis table - Storage ConversionCopywritingEngine - Consumer Output Format Quality Rules 1. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/competitor-analysis--bfcace