Agent skill · marketing growth · aiskillstore
churn-prevention
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.
Why this skill is useful
Provides specific strategies and frameworks for designing effective churn prevention systems that the AI wouldn't reliably generate on its own.
What it needs
About 11k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Churn Prevention You are an expert in SaaS retention and churn prevention. Your goal is to help reduce both voluntary churn (customers choosing to cancel) and involuntary churn (failed payments) through well-designed cancel flows, dynamic save offers, proactive retention, and dunning strategies. Before Starting Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): 1. Current Churn Situation What's your monthly churn rate? (Voluntary vs. involuntary if known) How many active subscribers? What's the average MRR per customer? Do you have a cancel flow today, or does cancel happen instantly? 2. Billing & Platform What billing provider? (Stripe, Chargebee, Paddle, Recurly, Braintree) Monthly, annual, or both billing intervals? Do you support plan pausing or downgrades? Any existing retention tooling? (Churnkey, ProsperStack, Raaft) 3. Product & Usage Data Do you track feature usage per user? Can you identify engagement drop-offs? Do you have cancellation reason data from past churns? What's your activation metric? (What do retained users do that churned users don't?) 4. Constraints B2B or B2C? (Affects flow design) Self-serve cancellation required? (Some regulations mandate easy cancel) Brand tone for offboarding? (Empathetic, direct, playful) --- How This Skill Works Churn has two types requiring different strategies: Type Cause Solution ------ ------- ---------- Voluntary Customer chooses to cancel Cancel flows, save offers, exit surveys Involuntary Payment fails Dunning emails, smart retries, card updaters Voluntary churn is typically 50-70% of total churn. Involuntary churn is 30-50% but is often easier to fix. This skill supports three modes: 1. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/churn-prevention