Agent skill · marketing growth · aiskillstore
campaign-planner
Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A launch request that does not mention creators routes to the launch discipline, not here.
Why this skill is useful
Provides a structured campaign planning framework with specific objectives, timelines, and budget allocations that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Campaign Planner Designs an influencer campaign from strategy to execution plan — an actionable blueprint that ties business objectives to creative execution. Scope edge — product launches: this skill owns the creator lane of a launch. The launch itself — tier/type decision, launch calendar, press motion, community launch day, readiness gate — belongs to the launch discipline (launch-tier-planner and siblings), which hands this skill the creator-channel sub-plan aligned to the launch-registry date and stage. "Launch a product with creators" starts here; "launch a product" starts there. Quick Start Skill Contract Reads: brand and product details, target audience, campaign type, budget, timeline, and any constraints supplied by the user. If memory-management is active, prior audience profiles and past-campaign benchmarks load from the hot cache. Writes: a campaign plan document saved to memory/influencer/campaign-planner/YYYY-MM-DD-<topic>.md. Promotes: durable facts (campaign name, primary objective, total budget, go-live date, KPI targets) to memory/hot-cache.md. Done when: Objectives are SMART and have explicit success and failure definitions. Influencer mix, content deliverables, timeline, budget, and KPIs are each specified with numbers, not placeholders. The plan names the next step (brief generation) and any open approvals. Primary next skill: brief-generator Handoff Summary Emit the standard shape from skill-contract.md §Handoff Summary Format. Data Sources This family is Tier 1: every skill works with no live integrations. Provide the brand, audience, budget, and timeline directly and the plan builds from your inputs. Optional connectors that strengthen the plan when available: ~~influencer database — size the influencer mix and validate tier follower ranges. ~~social platform analytics — set platform-specific reach and engagement benchmarks. ~~CRM — align conversion targets and attribution with existing pipeline data. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/campaign-planner