Agent skill · marketing growth · aiskillstore
budget-optimizer
Use when the user asks to "allocate my influencer budget", "optimize spend across tiers", or "compare budget scenarios"; produces a tier/platform/content allocation table, ROI and CPM/CPE projections, scenario comparisons, and mid-campaign reallocation moves. Not for building the full campaign plan — use campaign-planner.
Why this skill is useful
Provides specific budget allocation strategies and projections for influencer marketing that the AI wouldn't reliably generate on its own.
What it needs
About 5k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Budget Optimizer This skill helps you allocate and optimize your influencer marketing budget to maximize return on investment. It considers platform costs, influencer tier economics, and campaign objectives to recommend optimal budget distribution. Quick Start Shortest invocation: Common scenario: Output: a tier/platform/content allocation table, projected reach + CPM/CPE, 2-3 budget scenarios, and a recommended split. Skill Contract Reads: total budget, fixed vs influencer-available split, campaign goal, target platforms, tier constraints (max per influencer, minimum count), industry, and — for mid-campaign work — spend-to-date and per-influencer results. Connector data via ~~influencer database / ~~social platform analytics when available. Writes: a budget allocation recommendation (tier / platform / content tables), ROI and cost-efficiency projections, scenario comparison, optimization strategies, plus a handoff summary. Save path: memory/influencer/budget-optimizer/YYYY-MM-DD-<topic>.md. Promotes: approved total budget, the chosen scenario, locked tier mix, and any spend constraints — promote durable facts to memory/hot-cache.md. Done when: 1. Allocation sums to 100% of the stated budget with a contingency line. 2. Every projected metric is labeled Measured / User-provided / Estimated. 3. One recommended scenario is named with its rationale. Primary next skill: outreach-manager — turn the funded allocation into influencer outreach. Handoff Summary Emit the standard shape from skill-contract.md §Handoff Summary Format. Cross-discipline: ad spend allocation This skill also allocates paid-ads spend — the tier/platform tables map to channels/campaigns; use the ROAS profile (direct-response prospecting incremental-profit) as the scenario axis and read its declared CPA/payback/contribution constraint instead of substituting CPM/CPE. Scope: this computes the spend-reallocation plan only. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/budget-optimizer