Agent skill · marketing growth · aiskillstore
brief-generator
Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer.
Why this skill is useful
Provides structured templates and domain-specific knowledge for creating influencer briefs that the AI wouldn't reliably generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Brief Generator This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships. Quick Start Shortest invocation: Common scenario: Skill Contract Reads: campaign/product/platform/deliverable/CTA/timeline/compensation inputs plus memory/projections/narrative.json, memory/projections/claims.json, and relevant creator/channel projections; HOT is only an index to those sources. Writes: a creator-ready brief in conversation and, with permission, memory/influencer/brief-generator/YYYY-MM-DD-<topic>.md; unresolved claims become authorized claims proposals. Done when: The brief covers all required sections (overview, key messages, deliverables, creative direction, timeline, compliance, compensation, contact). Disclosure requirements and usage rights are stated explicitly, with no placeholder left unresolved that the user gave input for. Deliverables and quantities match what the user requested per platform. Key messages derive from accepted Narrative canon, claims are context-valid or visibly blocked, and the dependency tuple is present. Primary next skill: budget-optimizer Handoff Summary Emit the standard shape from skill-contract.md §Handoff Summary Format, including the Narrative/claims dependency tuple. Required fields: narrativecanonid, narrativecanonversion, claimsprojectionoffset, and dependencystatus: verified approved-fallback blocked. Data Sources This family has no live integrations required (Tier 1). The skill works end to end by asking the user for inputs: campaign details, deliverables, key messages, timeline, and compensation. Provide those in the prompt and you get a complete brief with zero setup. Optional connectors that can enrich a brief when available: ~~influencer database — pull creator handles, audience size, and past collaboration notes to personalize the "Why You" section. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/brief-generator