Agent skill · data analytics · aiskillstore
analytics-tracking
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
Why this skill is useful
Provides a structured tracking plan framework and naming conventions that the AI wouldn't reliably generate on its own.
What it needs
About 6k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Analytics Tracking You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions. Initial Assessment Before implementing tracking, understand: 1. Business Context What decisions will this data inform? What are the key conversion actions? What questions need answering? 2. Current State What tracking exists? What tools are in use (GA4, Mixpanel, Amplitude, etc.)? What's working/not working? 3. Technical Context What's the tech stack? Who will implement and maintain? Any privacy/compliance requirements? --- Core Principles 1. Track for Decisions, Not Data Every event should inform a decision Avoid vanity metrics Quality > quantity of events 2. Start with the Questions What do you need to know? What actions will you take based on this data? Work backwards to what you need to track 3. Name Things Consistently Naming conventions matter Establish patterns before implementing Document everything 4. Maintain Data Quality Validate implementation Monitor for issues Clean data > more data --- Tracking Plan Framework Structure Event Types Pageviews Automatic in most tools Enhanced with page metadata User Actions Button clicks Form submissions Feature usage Content interactions System Events Signup completed Purchase completed Subscription changed Errors occurred Custom Conversions Goal completions Funnel stages Business-specific milestones --- Event Naming Conventions Format Options Object-Action (Recommended) Action-Object CategoryObjectAction Best Practices Lowercase with underscores Be specific: ctaheroclicked vs. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/analytics-tracking