Agent skill · marketing growth · aiskillstore
ad-creative-builder
Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题
Why this skill is useful
Generates ad creative units with message matching to landing pages, providing specific formats and structures that the AI wouldn't reliably produce on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Ad Creative Builder Generates and iterates paid-ad creative at volume — RSA headlines and descriptions, hooks, and an angle matrix — each message-matched to the destination landing page. This is the build skill that produces the ROAS O (Offer) units; it does not score them (that is ad-account-auditor) and does not touch the post-click page (that is landing-optimizer). Quick Start Skill Contract Expected output: a ready-to-import creative set (RSA headlines/descriptions, hooks, angle matrix) with a per-unit message-match note to the destination URL, plus the standard handoff summary for memory/ad/ad-creative-builder/. Reads: the offer, destination URL, platform/format, audience/intent, existing variants, memory/projections/narrative.json, and memory/projections/claims.json at named offsets. Writes: a user-facing creative set and, with permission, a WARM artifact; unresolved claims become authorized operation: propose events through registry-events.py. Done when: every unit fits current format limits, maps to an accepted destination-page claim, contains no unsupported/policy-prohibited wording, covers at least two angles, and reports the full Narrative/claims dependency tuple. Primary next skill: ad-account-auditor — scores the units against ROAS, including O1 (claim integrity) and O2 (policy pre-checks). Handoff Summary Emit the standard shape from skill-contract.md §Handoff Summary Format, including narrativecanonid, narrativecanonversion, claimsprojectionoffset, and dependencystatus. Data Sources Use ~~ad platform (own-data manual export — native ad-manager CSV of existing creative/performance) when the user has it, to learn which angles already win; otherwise ask for the offer, destination URL, platform, and audience. Keyed ad-platform APIs (Google Ads SDK, Meta Marketing API) are an optional Tier-2/3 MCP convenience, never required. See CONNECTORS.md. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/ad-creative-builder