Agent skill · marketing growth · aiskillstore
ad-account-auditor
Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分
Why this skill is useful
Provides a detailed framework for auditing paid ad accounts with specific metrics and constraints that the AI wouldn't generate on its own.
What it needs
About 4k tokens when loaded. Last updated 2026-08-07. 405 stars on the source repository.
What this skill does
Ad Account Auditor Audit one paid-media account or portfolio for incremental contribution and operating quality under declared constraints. Platform-reported ROAS is one input, never the objective or truth set by itself. When This Must Trigger Before launching, materially increasing spend, or changing a risky bid/targeting strategy. When tracking, attribution inflation, unsafe placements, claims, or wasted spend are in doubt. When the user requests a ROAS/RQS account audit from their exports. Quick Start Skill Contract Reads: one normalized account/portfolio evidence set. Writes: only a permissioned v3 artifact. Done when: required context and all 20 states are explicit, vetoes use verified evidence, and scorer output is reported without executing spend changes. This skill judges. conversion-signal-qa, attribution-reconciler, campaign-architect, ad-creative-builder, and budget-pacing-monitor build/fix the inputs. Never enable campaigns, change bids, upload audiences, or scale budgets without separate explicit approval. Data Sources Need Preferred evidence --- --- Delivery/spend Campaign, query, placement, audience, and change-history exports Outcome truth Deduplicated order/lead IDs from ecommerce, analytics, or CRM Economics Currency, margin/contribution, CAC/payback constraint Attribution Platform + own-data timestamps/IDs, normalized windows and lag Safety/claims Placement report, rendered ad/landing, approved claim/disclosure state from offer-claims-registry (the paid claims SSOT) Incrementality Holdout/geo split/causal test, otherwise explicitly labeled proxy Instructions Runtime and Setup Read ../../../references/auditor-runbook.md, scoring-semantics.md, roas-benchmark.md, and the ROAS catalog entry. Standalone installs use bundled immutable references/auditor-runtime.md; never fetch mutable main. …
How to use it
Reference it in AdaL, Claude Code, Cursor or any coding agent — nothing to install:
@skills aiskillstore/ad-account-auditor